The Best Ad

Can an ad make your mood fresh...make you sit up...make you philosophical....make u reconsider your choices......

" I always wanted to go on a one year trip...around the world....
I always wanted to quit on Monday morning ....
I always wanted to chase the rain........
I always wanted to..................."

Reclaim your life, inspires such awe, such an ethereal feeling,; something more than an ad. Slowly it unfurls and so do the philosophies of our lives and our latent ambitions.

The first shot where the pregnant lady says, "I always wanted to go on a one year trip.....(the shot of pigeons taking off and just then the frame freezes)......around the world (the frame is released and the pigeons fly again)"; fantastic. The burning desire being caught in the web called life.

The music slowly builds up.

The shot of the shadow of the rain drops visible on the man's specs and the pathos in his eyes when he feels "I always wanted to chase the rain...."; the shot of the last person running in the background as the man completes his sentence, " I always wanted to quit on Monday morning..." not to miss the sound of the heel.

The music still building....

Then comes the man sitting on the bench with folded knees sticking his head into his knees and not able to complete his sentence against the running hand of the clock, "i always wanted to.............."

Music mellows down almost to nothingness. Suddenly the music blasts and catches you off guard, it reaches it's pinnacle and........

In comes the car, breaking all the chains, from behind the rock. Dancing, flinging mud all around, enjoying it's new found freedom---------Reclaim your Life.The right fonts, the right camera angles, the right expressions. Perfect.
Life, and the people living it personified with such panache.

Standing ovation, round of applause, bows all around....

The best part being that they knew exactly what their target audience was and they did not intend to cater to everyone in general.